The ability of the supply chain to “sense and respond” to fluctuations in demand is at the heart of the demand-driven supply chain and I’d say that manufacturers are doing much more to find ways to get closer to the customer.
Manufacturers are all a-twitter over digitization. Everyone knows that it’s coming, everyone knows they need to get a handle on it and more than a few are wondering if, when, why and how. The wholesale transformation can be daunting concept – until you realize that manufacturing isn’t the first industry to go digital. Manufacturers can look at what their colleagues in marketing experienced and be heartened by all the good that’s come with digitization.